yesterday’s article in the well-known german newspaper “Frankfurter Allgemeine Zeitung” (FAZ) talks about the power bloggers nowadays have to judge about products and brands and thus can influence a market with their opinions. Not only YouTube has been used lately to inform people about bad products, bad customer service, also blogs can make a company’s profile look horrible. YouTube videos show frustrated customers talking about products that just don’t work …within a few hours, a product can be (verbally) distroyed. the social computing is a powerful tool to inform about products, and blogs more and more help people to choose the right and not the wrong product/service.
